How did Metal Slug: Awakening achieve such a remarkable success? What were the strategies and tactics behind its advertising campaign? In this article, we will use the data and insights from AppGrowing to reveal the secrets of Metal Slug: Awakening’s marketing success.Ġ1 Metal Slug: Awakening Leveraged Nostalgia and Innovation to Attract a Large and Diverse Audience
It quickly became a hit in several regions, especially in Southeast Asia, where it topped the Google Play charts in eight countries. The game was officially launched on August 20, 2023, after a month-long pre-registration period. It was developed by TiMi Studios, a subsidiary of Tencent Games, and published by VNG, a leading game publisher from Vietnam.
Metal Slug: Awakening is a role-playing game (RPG) based on the classic arcade shooter Metal Slug.
